For 4 years, we are taken care of a brand that crosses generations.
In 1976 a young shoe seller opened his first store in Santo André / SP, the Pixolé.
To tell such a long story, which is also part of the history of a city, we conducted an in-depth study of the brand. For all those years, Pixolé remained very faithful to its values and essence. Our first work together was the the brand positioning/strategy and its Brandbook in 2015.
Since then, we have not gone away. We saw the brand evolve and we made bold projects, such as the new online store, modern and functional, a new step in this story. Every month we are responsible for creating the campaigns and for all visual communication of the brand. We at Mucci have frequented the store since we were children and we are very fond of this project.